Decmeber 2007: In today’s era of knowledge the business philosophy has shifted from ‘Survival of the fittest’ to ‘Survival of the wisest’. The companies having a larger amount of intangible assets and intellectual property (IA and IP) are making more profits than those who are having comparatively lesser amount of intellectual property. According to a survey done by a renowned consultancy firm, DuPont Company with only 3% of IP and IA has an operating profit of 7.03% as against Johnson & Johnson with IP and IA of 84.3% having an operating profit of 21.98%. Similarly, Merck and Co. with an IP and IA of 87.2% has an operating profit of 21.6%. The Dow Jones Industrial average comprises 30 companies and the value for intangible assets and intellectual property represent 43% of the total value of their assets.
There are three steps involved in the IP asset management, namely, innovation, protection and leveraging.

There are different strategies for leveraging the IP asset, in order to optimize the benefits by way of commercialization in the form of licensing the technology. Rambus technology (RDRAM ®) and MIPS Technologies, Inc. of United States follow the policy of pure licensing which implies that they do not manufacture any products but simply license the technology to computer manufacturers and to semiconductor industries.

ITAG has taken the initiative in the field of IP asset management which comprises several consultancy areas including IP mining, IP portfolio management, IP valuation, IP protection, IP enforcement and arbitration of IP litigation. It has an expert team with domain knowledge of law and technology to serve the need of its
global clients through a network of domestic and overseas office.

We serve you as your technology partner and look forward to convert your ideas into assets.

--Dr. D. R. Agarwal